Glistening and glamorous, Just Ride L.A. reopens as a Giant Retail Partner Store. A final shot of the finished shop remodel 2018.
Just Ride LA reopens as a Giant Partner Store
Published March 14, 2018
by BRAIN Staff
LOS ANGELES (BRAIN) — Just Ride LA, a store that started in a garage in 2006, has been remodeled and has reopened as a Giant Partner Store.
The store is located in a downtown LA neighborhood. Owner Danny Farahirad said, "What started as a hobby turned into one of Los Angeles' friendliest shop with a focus on all things city cycling. Our shop takes pride in carrying only products that we use and trust ourselves."
The family-run business focuses on city riding, road riding, fixed gear, women's, and kids. Farahirad said the store is always on the lookout for ways to connect with the local community. "We do workshops throughout the year that cover bike repair and tips and tricks for road cycling," he said. "We're also a proud partner of the AIDS/LifeCycle ride for five years and counting."
Just Ride LA also hosts bimonthly road cycling rides all around LA. "We work closely with the Los Angeles County Bicycle Coalition for workshops and city rides with them," said Farahirad.
2017 Los Angeles Small Business Excellence Award
Los Angeles,CA - November 20, 2017 —
Just Ride L.A. has been selected for the 2017 Los Angeles Small Business Excellence Award in the Bikes classification by the Los Angeles Small Business Excellence Award Program.
Various sources of information were gathered and analyzed to choose the winners in each category. The 2017 Los Angeles Small Business Excellence Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Los Angeles Small Business Excellence Award Program and data provided by third parties.
About the Los Angeles Small Business Excellence Awards Program The Los Angeles Small Business Excellence Awards recognizes outstanding small businesses that serve the Los Angeles area. Each year, our selection committee identifies businesses that we believe have achieved outstanding marketing success in their local community and business classification.
Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value. These are small businesses that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Los Angeles area a vibrant and vital place to live.
Fixed gear bikes, once a status symbol of cool, are now everywhere
By SHAN LI
AUG 04, 2016 | 6:00 AM
As a student at Cal State Long Beach, J.W. Zhang saw a bicycle that changed his life — a sleek, single-speed called a fixed gear bike.
It was 2011, the height of the fixie craze, and Zhang was eager to hop on the bandwagon. But when he realized that the cheapest, second-hand versions sold for $500, he had bigger ideas.
"The bike was cool," Zhang said. "But the price point was too high. I saw the potential market."
Leaning on his family's background in manufacturing, he eventually opened his own factory in China, producing bikes that cost as little as $199 through his City of Industry company Avant Enterprises. These inexpensive imports have fueled the rise of upstart bicycle brands, many of them in Southern California, and transformed fixies from a niche fad into a mainstream bicycle that has introduced new riders to cycling and lured others back to the activity.